{"id":957,"date":"2024-02-20T23:35:40","date_gmt":"2024-02-20T15:35:40","guid":{"rendered":"https:\/\/www.wangwanghere.com\/?p=957"},"modified":"2024-02-21T10:50:36","modified_gmt":"2024-02-21T02:50:36","slug":"seo-friendly-website-revamp","status":"publish","type":"post","link":"https:\/\/www.wangwanghere.com\/zh\/seo-friendly-website-revamp","title":{"rendered":"SEO\u53cb\u5584\u7684\u7db2\u7ad9\u6539\u7248\u6b65\u9a5f"},"content":{"rendered":"\n<p>\u672c\u7bc7\u6587\u7ae0\u4e3b\u8981\u662f\u5206\u4eab\u7d66\u975e SEO \u5f9e\u696d\u4eba\u54e1\u53c3\u8003\uff0c\u5982\u4f55\u5728\u7db2\u7ad9\u6539\u7248\u5c08\u6848\u898f\u5283\u904e\u7a0b\u4e2d\uff0c\u5c07 SEO \u8003\u616e\u5728\u5167\u7684\u6b65\u9a5f\u3002\u5982\u679c\u5c0d\u672c\u8b70\u984c\u6709\u8208\u8da3\uff0c\u4e5f\u53ef\u4ee5\u53c3\u8003 Google \u63d0\u4f9b\u7684<a href=\"https:\/\/developers.google.com\/search\/docs\/crawling-indexing\/site-move-with-url-changes?hl=zh-tw#prepare-url-mapping\" target=\"_blank\" rel=\"noreferrer noopener\">\u5982\u4f55\u9077\u79fb\u7db2\u7ad9<\/a>\u6587\u7ae0\u3002<\/p>\n\n\n\n<p>\u53ef\u80fd\u9700\u8981\u7684\u5de5\u5177\uff1a<\/p>\n\n\n\n<ul>\n<li>\u7ad9\u9577\u5de5\u5177\uff08\u5982 Google Search Console\u3001Bing Webmaster Tools\uff09<\/li>\n\n\n\n<li>\u76ee\u524d\u7db2\u7ad9\u4f7f\u7528\u7684\u6578\u64da\u5de5\u5177\uff08\u5982 Google Analytics\uff09<\/li>\n\n\n\n<li>\u95dc\u9375\u5b57\u7814\u7a76\u8207\u7af6\u7db2\u5206\u6790\u5de5\u5177\uff08\u5982 Google Adwords\u3001ahrefs\u3001SimilarWeb\uff09<\/li>\n\n\n\n<li>\u722c\u87f2\u7a0b\u5f0f\uff08\u5982 ScreamingFrog \uff0c\u53ea\u63a8\u85a6\u7d66 SEO \u5f9e\u696d\u4eba\u54e1\uff09<\/li>\n<\/ul>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_65 ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<span class=\"ez-toc-title-toggle\"><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.wangwanghere.com\/zh\/seo-friendly-website-revamp\/#%E7%AC%AC%E4%B8%80%E9%9A%8E%E6%AE%B5%EF%BC%9A%E7%8F%BE%E6%9C%89%E7%B6%B2%E7%AB%99%E7%9B%A4%E9%BB%9E%EF%BC%88Site_Audit%EF%BC%89\" title=\"\u7b2c\u4e00\u968e\u6bb5\uff1a\u73fe\u6709\u7db2\u7ad9\u76e4\u9ede\uff08Site Audit\uff09\">\u7b2c\u4e00\u968e\u6bb5\uff1a\u73fe\u6709\u7db2\u7ad9\u76e4\u9ede\uff08Site Audit\uff09<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.wangwanghere.com\/zh\/seo-friendly-website-revamp\/#1-1_%E7%B6%B2%E5%9D%80%E8%88%87%E9%A0%81%E9%9D%A2%E9%A1%9E%E5%9E%8B%E7%9B%A4%E9%BB%9E_%EF%BC%88%E5%8C%85%E5%90%AB%E8%87%AA%E6%9C%89%E6%95%B8%E6%93%9A%E7%9B%A4%E9%BB%9E%EF%BC%89\" title=\"1-1 \u7db2\u5740\u8207\u9801\u9762\u985e\u578b\u76e4\u9ede \uff08\u5305\u542b\u81ea\u6709\u6578\u64da\u76e4\u9ede\uff09\">1-1 \u7db2\u5740\u8207\u9801\u9762\u985e\u578b\u76e4\u9ede 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ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/www.wangwanghere.com\/zh\/seo-friendly-website-revamp\/#1-4_%E5%89%8D%E7%AB%AF%E7%9B%B8%E9%97%9C_SEO_%E5%84%AA%E5%8C%96%E7%8B%80%E6%B3%81%E7%9B%A4%E9%BB%9E\" title=\"1-4 \u524d\u7aef\u76f8\u95dc SEO \u512a\u5316\u72c0\u6cc1\u76e4\u9ede\">1-4 \u524d\u7aef\u76f8\u95dc SEO \u512a\u5316\u72c0\u6cc1\u76e4\u9ede<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-6\" href=\"https:\/\/www.wangwanghere.com\/zh\/seo-friendly-website-revamp\/#1-5_%E7%AB%B6%E7%B6%B2%E8%A7%80%E5%AF%9F%E8%88%87%E9%97%9C%E9%8D%B5%E5%AD%97%E7%A0%94%E7%A9%B6%EF%BC%88%E4%BE%9D%E4%BA%BA%E5%8A%9B%E8%88%87%E9%A0%90%E7%AE%97%E9%87%8F%E5%8A%9B%E8%80%8C%E7%82%BA%EF%BC%8C%E5%8F%AF%E7%9C%81%EF%BC%89\" title=\"1-5 \u7af6\u7db2\u89c0\u5bdf\u8207\u95dc\u9375\u5b57\u7814\u7a76\uff08\u4f9d\u4eba\u529b\u8207\u9810\u7b97\u91cf\u529b\u800c\u70ba\uff0c\u53ef\u7701\uff09\">1-5 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href=\"https:\/\/www.wangwanghere.com\/zh\/seo-friendly-website-revamp\/#2-1_%E4%BE%9D%E7%85%A7%E7%AC%AC%E4%B8%80%E9%9A%8E%E6%AE%B5%E7%9A%84%E7%9B%A4%E9%BB%9E%E7%B5%90%E6%9E%9C%E8%A6%8F%E5%8A%83%E7%B6%B2%E7%AB%99%E6%9E%B6%E6%A7%8B%E3%80%81%E5%89%8D%E7%AB%AF%E3%80%81%E5%BE%8C%E7%AB%AF\" title=\"2-1 \u4f9d\u7167\u7b2c\u4e00\u968e\u6bb5\u7684\u76e4\u9ede\u7d50\u679c\u898f\u5283\u7db2\u7ad9\u67b6\u69cb\u3001\u524d\u7aef\u3001\u5f8c\u7aef\">2-1 \u4f9d\u7167\u7b2c\u4e00\u968e\u6bb5\u7684\u76e4\u9ede\u7d50\u679c\u898f\u5283\u7db2\u7ad9\u67b6\u69cb\u3001\u524d\u7aef\u3001\u5f8c\u7aef<\/a><\/li><\/ul><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-9\" href=\"https:\/\/www.wangwanghere.com\/zh\/seo-friendly-website-revamp\/#%E7%AC%AC%E4%B8%89%E9%9A%8E%E6%AE%B5%EF%BC%9A%E6%BA%96%E5%82%99%E6%96%B0%E7%B6%B2%E7%AB%99%E4%B8%8A%E7%B7%9A%E7%9A%84%E7%9B%B8%E9%97%9C%E8%A8%AD%E5%AE%9A%EF%BC%88%E5%8F%AF%E8%88%87%E7%AC%AC%E4%BA%8C%E9%9A%8E%E6%AE%B5%E5%90%8C%E6%99%82%E9%80%B2%E8%A1%8C%EF%BC%89\" title=\"\u7b2c\u4e09\u968e\u6bb5\uff1a\u6e96\u5099\u65b0\u7db2\u7ad9\u4e0a\u7dda\u7684\u76f8\u95dc\u8a2d\u5b9a\uff08\u53ef\u8207\u7b2c\u4e8c\u968e\u6bb5\u540c\u6642\u9032\u884c\uff09\">\u7b2c\u4e09\u968e\u6bb5\uff1a\u6e96\u5099\u65b0\u7db2\u7ad9\u4e0a\u7dda\u7684\u76f8\u95dc\u8a2d\u5b9a\uff08\u53ef\u8207\u7b2c\u4e8c\u968e\u6bb5\u540c\u6642\u9032\u884c\uff09<\/a><ul class='ez-toc-list-level-3' ><li class='ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-10\" 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href=\"https:\/\/www.wangwanghere.com\/zh\/seo-friendly-website-revamp\/#4-1_%E8%AB%8B%E5%B7%A5%E7%A8%8B%E5%B8%AB%E5%B0%87%E9%A0%90%E5%85%88%E5%81%9A%E5%A5%BD%E7%9A%84_301_%E8%88%87_404_%E8%BD%89%E5%9D%80%E8%A8%AD%E5%AE%9A%E4%B8%8A%E7%B7%9A\" title=\"4-1 \u8acb\u5de5\u7a0b\u5e2b\u5c07\u9810\u5148\u505a\u597d\u7684 301 \u8207 404 \u8f49\u5740\u8a2d\u5b9a\u4e0a\u7dda\">4-1 \u8acb\u5de5\u7a0b\u5e2b\u5c07\u9810\u5148\u505a\u597d\u7684 301 \u8207 404 \u8f49\u5740\u8a2d\u5b9a\u4e0a\u7dda<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-16\" href=\"https:\/\/www.wangwanghere.com\/zh\/seo-friendly-website-revamp\/#4-2_%E4%B8%8A%E5%82%B3_sitemap_%E8%88%87_robotstxt_%E4%B8%A6%E7%A2%BA%E4%BF%9D%E7%AB%99%E9%95%B7%E5%B7%A5%E5%85%B7%E5%B7%B2%E6%9B%B4%E6%96%B0\" title=\"4-2 \u4e0a\u50b3 sitemap \u8207 robots.txt \u4e26\u78ba\u4fdd\u7ad9\u9577\u5de5\u5177\u5df2\u66f4\u65b0\">4-2 \u4e0a\u50b3 sitemap \u8207 robots.txt \u4e26\u78ba\u4fdd\u7ad9\u9577\u5de5\u5177\u5df2\u66f4\u65b0<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-17\" href=\"https:\/\/www.wangwanghere.com\/zh\/seo-friendly-website-revamp\/#4-3_%E5%9C%A8%E7%AB%99%E9%95%B7%E5%B7%A5%E5%85%B7%E8%A3%A1%E8%A8%AD%E5%AE%9A%E7%B6%B2%E5%9F%9F%E6%90%AC%E5%AE%B6%EF%BC%88%E5%A6%82%E6%9E%9C%E7%B6%B2%E5%9F%9F%E6%9C%89%E6%94%B9%E7%9A%84%E8%A9%B1%EF%BC%89\" title=\"4-3 \u5728\u7ad9\u9577\u5de5\u5177\u88e1\u8a2d\u5b9a\u7db2\u57df\u642c\u5bb6\uff08\u5982\u679c\u7db2\u57df\u6709\u6539\u7684\u8a71\uff09\">4-3 \u5728\u7ad9\u9577\u5de5\u5177\u88e1\u8a2d\u5b9a\u7db2\u57df\u642c\u5bb6\uff08\u5982\u679c\u7db2\u57df\u6709\u6539\u7684\u8a71\uff09<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-18\" href=\"https:\/\/www.wangwanghere.com\/zh\/seo-friendly-website-revamp\/#4-4_404%E8%BD%89%E5%9D%80%E7%9B%A3%E6%8E%A7\" title=\"4-4 404\u8f49\u5740\u76e3\u63a7\">4-4 404\u8f49\u5740\u76e3\u63a7<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-3'><a class=\"ez-toc-link ez-toc-heading-19\" href=\"https:\/\/www.wangwanghere.com\/zh\/seo-friendly-website-revamp\/#4-5_%E7%B4%A2%E5%BC%95%E7%8B%80%E6%B3%81%E8%88%87%E6%88%90%E6%95%88%E7%9B%A3%E6%8E%A7\" title=\"4-5 \u7d22\u5f15\u72c0\u6cc1\u8207\u6210\u6548\u76e3\u63a7\">4-5 \u7d22\u5f15\u72c0\u6cc1\u8207\u6210\u6548\u76e3\u63a7<\/a><\/li><\/ul><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E7%AC%AC%E4%B8%80%E9%9A%8E%E6%AE%B5%EF%BC%9A%E7%8F%BE%E6%9C%89%E7%B6%B2%E7%AB%99%E7%9B%A4%E9%BB%9E%EF%BC%88Site_Audit%EF%BC%89\"><\/span>\u7b2c\u4e00\u968e\u6bb5\uff1a\u73fe\u6709\u7db2\u7ad9\u76e4\u9ede\uff08Site Audit\uff09<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>\u5728\u898f\u5283\u524d\u671f\u5c31\u5fc5\u9808\u5148\u77ad\u89e3\u76ee\u524d\u7db2\u7ad9\u6709\u505a\u54ea\u4e9b SEO \u512a\u5316\uff0c\u624d\u80fd\u5728\u898f\u5283\u65b0\u7db2\u7ad9\u7684\u6642\u5019\uff0c\u5728\u539f\u6709\u7684\u57fa\u790e\u4e0a\uff0c\u5c07\u65b0\u7db2\u7ad9\u512a\u5316\u5f97\u66f4\u597d\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1-1_%E7%B6%B2%E5%9D%80%E8%88%87%E9%A0%81%E9%9D%A2%E9%A1%9E%E5%9E%8B%E7%9B%A4%E9%BB%9E_%EF%BC%88%E5%8C%85%E5%90%AB%E8%87%AA%E6%9C%89%E6%95%B8%E6%93%9A%E7%9B%A4%E9%BB%9E%EF%BC%89\"><\/span>1-1 \u7db2\u5740\u8207\u9801\u9762\u985e\u578b\u76e4\u9ede \uff08\u5305\u542b\u81ea\u6709\u6578\u64da\u76e4\u9ede\uff09<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u56e0\u70ba\u641c\u5c0b\u5f15\u64ce\u4e3b\u8981\u662f\u4ee5\u7db2\u9801\u70ba\u55ae\u4f4d\u505a\u7d22\u5f15\u8207\u9732\u51fa\u7684\uff0c\u6240\u4ee5\u4e86\u89e3\u76ee\u524d\u7db2\u7ad9\u6709\u54ea\u4e9b\u7db2\u5740\u5c0d\u672a\u4f86\u898f\u5283\u662f\u975e\u5e38\u91cd\u8981\u7684\u3002\u5982\u679c\u662f\u5c0f\u578b\u7db2\u7ad9\uff0c\u53ef\u4ee5\u76f4\u63a5\u5217\u51fa\u6240\u6709\u7684\u7db2\u5740\uff1b\u5982\u679c\u662f\u6709\u5957\u7248\u7684\u5927\u578b\u7db2\u7ad9\uff0c\u4fbf\u8981\u76e4\u9ede\u6709\u54ea\u4e9b\u9801\u9762\u985e\u578b\uff08\u4ee5\u96fb\u5546\u70ba\u4f8b\uff0c\u53ef\u80fd\u5c31\u6709\u9996\u9801\u3001\u985e\u5225\u9801\u3001\u5546\u54c1\u9801\u3001\u512a\u60e0\u6d3b\u52d5\u9801\u7b49\u7b49\u9801\u9762\u985e\u578b\uff09\u3002<\/p>\n\n\n\n<p>\u53e6\u5916\u8981\u6ce8\u610f\u7684\u662f\uff0c\u6709\u4e9b\u7db2\u7ad9\u884c\u52d5\u7248\u8ddf\u684c\u6a5f\u7248\u7db2\u5740\u662f\u4e0d\u4e00\u6a23\u7684\uff0c\u5f37\u70c8\u5efa\u8b70\u628a\u5169\u7a2e\u7248\u672c\u7684\u7db2\u5740\u90fd\u8a18\u9304\u4e0b\u4f86\uff0c\u6539\u7248\u7684\u6642\u5019\u4e5f\u53ef\u8003\u616e\u7d71\u4e00\u7db2\u5740\uff0c\u80fd\u5920\u6e1b\u5c11\u512a\u5316\u7684\u8907\u96dc\u6027\u3002<\/p>\n\n\n\n<p>\u4e86\u89e3\u5230\u73fe\u884c\u7db2\u7ad9\u6709\u54ea\u4e9b\u7db2\u5740\u8207\u9801\u9762\u985e\u578b\u4e4b\u5f8c\uff0c\u4fbf\u53ef\u4ee5\u7528\u7ad9\u9577\u5de5\u5177\u8207\u76ee\u524d\u7db2\u7ad9\u4f7f\u7528\u7684\u6578\u64da\u5de5\u5177\u4f86\u4e86\u89e3\u7db2\u7ad9\u7684\u7d22\u5f15\u72c0\u6cc1\u8ddf SEO \u6d41\u91cf\u72c0\u6cc1\uff0c\u4ee5\u4fbf\u4e86\u89e3 SEO \u512a\u5316\u4e0a\u7684\u512a\u5148\u9806\u5e8f\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1-2_%E5%85%B6%E4%BB%96%E7%B6%B2%E7%AB%99%E6%9E%B6%E6%A7%8B%E9%9D%A2%E7%9A%84%E5%84%AA%E5%8C%96%E7%A8%8B%E5%BA%A6%E7%9B%A4%E9%BB%9E\"><\/span>1-2 \u5176\u4ed6\u7db2\u7ad9\u67b6\u69cb\u9762\u7684\u512a\u5316\u7a0b\u5ea6\u76e4\u9ede<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u9664\u4e86\u7db2\u5740\u4e4b\u5916\uff0c\u5176\u5be6\u9084\u6709\u5f88\u591a\u67b6\u69cb\u9762\u4e0a\u7684\u512a\u5316\u9ede\u53ef\u4ee5\u8003\u616e\uff0c\u6bd4\u5982\u8aaa\uff1a<\/p>\n\n\n\n<ul>\n<li><strong>robots.txt<\/strong> \u662f\u5426\u6709\u8a2d\u5b9a\u5b8c\u6210 \uff08<a href=\"https:\/\/developers.google.com\/search\/docs\/crawling-indexing\/robots\/intro?hl=zh-tw\" target=\"_blank\" rel=\"noreferrer noopener\">robots.txt Google \u5b98\u65b9\u6587\u4ef6\u53c3\u8003<\/a>\uff09<\/li>\n\n\n\n<li><strong>sitemap<\/strong> \u7684\u7a2e\u985e\uff0c\u4e14\u662f\u5426\u6709\u63d0\u4ea4\u4e26\u6309\u6642\u66f4\u65b0\uff08<a href=\"https:\/\/developers.google.com\/search\/docs\/crawling-indexing\/sitemaps\/overview?hl=zh-tw\" target=\"_blank\" rel=\"noreferrer noopener\">sitemap Google \u5b98\u65b9\u6587\u4ef6\u53c3\u8003<\/a>\uff09<\/li>\n\n\n\n<li>\u7db2\u7ad9\u662f\u5426\u6709\u4f7f\u7528 <strong>HTTPS <\/strong><\/li>\n\n\n\n<li>\u7db2\u7ad9\u662f\u5426\u9700\u8981\u652f\u63f4<strong>\u591a\u8a9e\u7cfb<\/strong>\u8207\u5176\u652f\u63f4\u7a0b\u5ea6\uff08<a href=\"https:\/\/developers.google.com\/search\/docs\/specialty\/international?hl=zh-tw\" target=\"_blank\" rel=\"noreferrer noopener\">\u570b\u969b\u7248\u548c\u591a\u8a9e\u8a00\u7248\u672c\u7db2\u7ad9\u512a\u5316 Google \u5b98\u65b9\u6587\u4ef6\u53c3\u8003<\/a>\uff09<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1-3_%E5%BE%8C%E5%8F%B0_SEO_%E6%94%AF%E6%8F%B4%E7%A8%8B%E5%BA%A6%E7%9B%A4%E9%BB%9E\"><\/span>1-3 \u5f8c\u53f0 SEO \u652f\u63f4\u7a0b\u5ea6\u76e4\u9ede<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5982\u679c\u662f\u6709\u5f8c\u53f0\u7684\u7db2\u7ad9\uff0c\u901a\u5e38\u6703\u6709\u4e00\u4e9b\u70ba\u4e86 SEO \u800c\u6e96\u5099\u7684\u6b04\u4f4d\u5167\u5bb9\uff08\u5305\u542b\u6587\u5b57\u3001\u5716\u50cf\u3001\u5f71\u7247\u7b49\u7b49\uff09\u3002\u4e86\u89e3\u5f8c\u53f0\u6709\u54ea\u4e9b\u6b04\u4f4d\u53ef\u4ee5\u4f7f\u7528\uff0c\u8ddf\u76f8\u95dc\u6b04\u4f4d\u7684\u4f7f\u7528\u72c0\u6cc1\u8207\u75db\u9ede\uff0c\u53ef\u4ee5\u5e6b\u52a9\u672a\u4f86\u898f\u5283\u51fa\u4e00\u500b\u66f4\u6709 SEO \u6548\u7387\u8207\u66f4\u6c38\u7e8c\u7684\u7db2\u7ad9\u3002<\/p>\n\n\n\n<p>\u807d\u8d77\u4f86\u597d\u50cf\u6709\u9ede\u8907\u96dc\uff0c\u8209\u500b\u4f8b\u5b50\u4f86\u8aaa\uff0c\u6211\u5e38\u5e38\u770b\u5230\u5f88\u591a\u7db2\u7ad9\u5f8c\u53f0\u90fd\u8a2d\u6709\u9801\u9762\u6a19\u984c\uff08Page Title\uff09\u8ddf\u9801\u9762\u63cf\u8ff0\uff08 Meta Description\uff09\u7684\u6b04\u4f4d\uff0c\u4f46\u662f\u9019\u5169\u500b\u6b04\u4f4d\u901a\u5e38\u90fd\u662f\u7a7a\u767d\u7684\uff0c\u6240\u4ee5\u5728\u524d\u7aef\u7522\u751f\u9801\u9762\u7684\u6642\u5019\uff0c\u9019\u4e9b\u6a19\u7c64\u5167\u5bb9\u4e5f\u90fd\u662f\u7a7a\u767d\u7684\u3002\u9019\u4e3b\u8981\u662f\u56e0\u70ba\u5728\u5be6\u52d9\u4e0a\uff0c\u7db2\u7ad9\u5167\u5bb9\u7684\u7dad\u8b77\u4eba\u54e1\u4e26\u4e0d\u4e00\u5b9a\u4e86\u89e3\u9019\u4e9b\u6b04\u4f4d\u7684\u4f5c\u7528\uff0c\u800c\u4e14\u9019\u4e9b\u6b04\u4f4d\u4e26\u4e0d\u6703\u5c0d\u4f7f\u7528\u8005\u8089\u773c\u770b\u5230\u7684\u7db2\u9801\u5167\u5bb9\u7522\u751f\u5f71\u97ff\uff0c\u53c8\u9700\u8981\u591a\u82b1\u6642\u9593\u66f4\u65b0\u7dad\u8b77\uff0c\u5728\u6b0a\u8861\u5229\u5f0a\u4e0b\u901a\u5e38\u90fd\u6703\u9078\u64c7\u586b\u7a7a\u6216\u662f\u4e82\u5beb\u3002\u9019\u6a23\u7684\u5f8c\u53f0\u898f\u5283\u770b\u4f3c\u5f88\u597d\uff0c\u4f46\u662f\u537b\u6709\u9ede\u4e0d\u5207\u5be6\u969b\uff08\u7c21\u800c\u8a00\u4e4b\u5c31\u662f\uff0c\u505a\u5f97\u5f88\u597d\uff0c\u4e0b\u6b21\u4e0d\u8981\u518d\u505a\u4e86\uff5e\uff09\u3002\u898f\u5283\u65b0\u7db2\u7ad9\u7684\u6642\u5019\uff0c\u5012\u4e0d\u5982\u5148\u5229\u7528\u7db2\u7ad9\u66f4\u65b0\u6642\u4e00\u5b9a\u6703\u751f\u7522\u7684\u5167\u5bb9\uff0c\u505a\u500b\u6a19\u984c\u8ddf\u63cf\u8ff0\u7684\u9810\u8a2d\u7bc4\u672c\u81ea\u52d5\u66f4\u65b0\uff0c\u5f8c\u53f0\u6b04\u4f4d\u5c31\u7b49\u5230\u9700\u8981\u5ba2\u88fd\u5316\u7684\u6642\u5019\u518d\u8655\u7406\u5373\u53ef\u3002<\/p>\n\n\n\n<p>\u53e6\u5916\uff0c\u6211\u5e38\u5e38\u6703\u9047\u5230\u56e0\u70ba\u7db2\u7ad9\u662f\u5916\u5305\uff0c\u6240\u4ee5\u516c\u53f8\u5167\u6c92\u6709\u4eba\u53ef\u4ee5\u597d\u597d\u5730\u89e3\u91cb\u524d\u5f8c\u7aef\u7684\u95dc\u4fc2\uff0c\u9019\u6642\u5019\u4e5f\u53ea\u80fd\u8981\u4e00\u500b\u5f8c\u53f0\u5e33\u5bc6\uff0c\u5584\u7528\u4e00\u4e0b\u63a8\u7406\u80fd\u529b\u5c0d\u7167\u524d\u5f8c\u7aef\u7684\u512a\u5316\u72c0\u6cc1\u4f86\u65c1\u6572\u5074\u64ca\u4e00\u4e0b\u3002\u4e0d\u7528\u64d4\u5fc3\uff0c\u9019\u5f88\u5e38\u898b\uff08\u6c57\uff09\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1-4_%E5%89%8D%E7%AB%AF%E7%9B%B8%E9%97%9C_SEO_%E5%84%AA%E5%8C%96%E7%8B%80%E6%B3%81%E7%9B%A4%E9%BB%9E\"><\/span>1-4 \u524d\u7aef\u76f8\u95dc SEO \u512a\u5316\u72c0\u6cc1\u76e4\u9ede<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5c0d SEO \u4f86\u8aaa\uff0c\u589e\u52a0\u9801\u9762\u5c0d\u641c\u5c0b\u5f15\u64ce\u7684\u53ef\u8b80\u6027\u975e\u5e38\u91cd\u8981\uff0c\u7576\u4e2d\u727d\u626f\u7684\u4e0d\u53ea\u662f\u9801\u9762\u7a0b\u5f0f\u78bc\u7684\u90e8\u5206\uff0c\u4e5f\u5305\u542b\u4e86\u4f3a\u670d\u5668\u76f8\u95dc\u7684\u8655\u7406\uff0c\u9801\u9762\u8f49\u8b6f\uff08Rendering\uff09\u7684\u8655\u7406\u65b9\u5f0f\u7b49\u7b49\u3002\u5982\u679c\u7db2\u7ad9\u672c\u8eab\u4e5f\u6709\u76f8\u5c0d\u61c9 APP\uff0c\u90a3\u8981\u8a2d\u8a08\u600e\u9ebc\u6a23\u7684\u4f7f\u7528\u8005\u9ad4\u9a57\uff0c\u5176\u5be6\u6709\u5f88\u591a\u9078\u64c7\u65b9\u6848\u53ef\u4ee5\u505a\u3002\u5982\u679c\u53ef\u4ee5\u77e5\u9053\u76ee\u524d\u7684\u524d\u7aef\u8655\u7406\u65b9\u5f0f\uff0c\u90a3\u9ebc\u4e5f\u6703\u5c0d\u672a\u4f86\u7684\u898f\u5283\u66f4\u6709\u5e6b\u52a9\u3002<\/p>\n\n\n\n<p>\u4ee5\u4e0b\u662f\u4e00\u4e9b\u6211\u89ba\u5f97\u53ef\u4ee5\u8457\u58a8\u7684\u5730\u65b9<\/p>\n\n\n\n<ul>\n<li><strong>\u9801\u9762\u8f49\u8b6f\uff08Rendering\uff09\u7684\u8655\u7406\u65b9\u5f0f<\/strong>\uff1a\u73fe\u5728\u5f88\u591a\u7db2\u7ad9\u90fd\u6703\u4f7f\u7528 Javascript \u6216\u662f\u4e00\u4e9b\u6bd4\u8f03\u52d5\u614b\u7684\u65b9\u5f0f\u751f\u6210\u7db2\u9801\uff0c\u5176\u5be6\u4e0d\u662f\u4e0d\u884c\uff0c\u4e0d\u904e\u8981\u78ba\u4fdd Google \u53ef\u4ee5\u6b63\u78ba\u8b80\u53d6\u76ee\u524d\u7684\u7db2\u9801\uff0c\u5982\u679c\u4e0d\u884c\uff0c\u90a3\u5c31\u5fc5\u9808\u660e\u537b\u52a0\u8a3b\u5728\u65b0\u7db2\u7ad9\u7684\u898f\u5283\u7576\u4e2d\u3002\u8a73\u7d30\u5167\u5bb9\u53ef\u4ee5\u53c3\u8003<a href=\"https:\/\/developers.google.com\/search\/docs\/crawling-indexing\/javascript\/javascript-seo-basics?hl=zh-tw\" target=\"_blank\" rel=\"noreferrer noopener\">\u77ad\u89e3 JavaScript \u641c\u5c0b\u5f15\u64ce\u6700\u4f73\u5316 (SEO) \u57fa\u790e\u77e5\u8b58<\/a>\u9801\u9762\u3002\u503c\u5f97\u6ce8\u610f\u7684\u662f\uff0c Google \u5b98\u65b9\u76ee\u524d\u9084\u662f\u6bd4\u8f03\u63a8\u85a6\u4f3a\u670d\u5668\u7aef\u8f49\u8b6f\uff08Server-side rendering\uff09\u3001\u975c\u614b\u8f49\u8b6f\uff08Static rendering\uff09\u6216 Hydration \u505a\u70ba\u89e3\u6c7a\u65b9\u6848\u3002<\/li>\n\n\n\n<li><strong>\u884c\u52d5\u7248\u7db2\u9801\u7684 SEO \u53cb\u5584\u7a0b\u5ea6<\/strong>\uff1a\u56e0\u70ba Google \u73fe\u5728\u662f\u884c\u52d5\u7248\u5167\u5bb9\u512a\u5148\u7d22\u5f15\uff0c\u6240\u4ee5\u6211\u5011\u5728\u6aa2\u67e5\u9801\u9762\u7684\u512a\u5316\u7a0b\u5ea6\u7684\u6642\u5019\uff0c\u53ef\u4ee5\u4ee5\u884c\u52d5\u7248\u7db2\u9801\u4f5c\u70ba\u6aa2\u67e5\u7684\u9996\u8981\u6a19\u7684\u3002<a href=\"https:\/\/developers.google.com\/search\/docs\/crawling-indexing\/mobile\/mobile-sites-mobile-first-indexing?hl=zh-tw\" target=\"_blank\" rel=\"noreferrer noopener\">\u66f4\u591a\u884c\u52d5\u7248\u5167\u5bb9\u512a\u5148\u7d22\u5f15\u7cfb\u7d71\u53c3\u8003\u8cc7\u8a0a\u5728\u6b64<\/a>\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u5982\u679c\u4ee5\u4e0a\u5169\u9ede\u89ba\u5f97\u592a\u8907\u96dc\u7684\u8a71\uff0c\u6211\u7684\u5efa\u8b70\u662f\u90a3\u5c31\u5584\u7528 Google Search Console \u7684\u7db2\u7ad9\u6aa2\u67e5\u5de5\u5177\u770b\u5427\uff08\u53c3\u8003\u4e0b\u5716\uff09\uff0c\u53ea\u8981\u78ba\u5b9a Google \u662f\u7528 Googlebot Smartphone \u722c\u53d6\u4f60\u7684\u7db2\u7ad9\uff0c\u4e26\u4e14\u5728 VIEW CRAWLED PAGE \u7684\u90e8\u5206\u4e0d\u662f\u7a7a\u767d\uff0c\u6709 SEO \u6240\u9700\u7684\u5167\u5bb9\uff08\u5982\u4e2d\u7e7c\u8cc7\u6599\u3001\u7d50\u69cb\u5316\u8cc7\u6599\u7b49\u7b49\uff09\uff0c\u90a3\u5c31\u61c9\u8a72\u6c92\u4ec0\u9ebc\u554f\u984c\u4e86\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"673\" src=\"https:\/\/www.wangwanghere.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-20-at-5.49.44\u202fPM-1024x673.png\" alt=\"Google Search Console \u7684\u7db2\u7ad9\u6aa2\u67e5\u5de5\u5177\" class=\"wp-image-968\" srcset=\"https:\/\/www.wangwanghere.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-20-at-5.49.44\u202fPM-1024x673.png 1024w, https:\/\/www.wangwanghere.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-20-at-5.49.44\u202fPM-300x197.png 300w, https:\/\/www.wangwanghere.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-20-at-5.49.44\u202fPM-768x505.png 768w, https:\/\/www.wangwanghere.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-20-at-5.49.44\u202fPM-1536x1010.png 1536w, https:\/\/www.wangwanghere.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-20-at-5.49.44\u202fPM-2048x1347.png 2048w, https:\/\/www.wangwanghere.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-20-at-5.49.44\u202fPM-585x385.png 585w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<ul>\n<li><strong>\u524d\u7aef\u5d4c\u5165\u7684 SEO \u76f8\u95dc\u6a19\u7c64\u8207\u5167\u5bb9<\/strong>\uff1a\u5176\u5be6 SEO \u53ef\u4ee5\u505a\u7684\u6a19\u7c64\u6eff\u591a\u7684\uff0c\u5efa\u8b70\u53ef\u4ee5\u512a\u5148\u67e5\u770b Title\u3001Meta tag\u3001Canonical\u3001Open Graph\u3001hreflang\uff08\u50c5\u591a\u8a9e\u7cfb\u7db2\u7ad9\u9700\u8981\uff09\u3001\u7d50\u69cb\u5316\u8cc7\u6599\uff08Structure data\uff09\u3001Heading \u5c64\u7d1a\u904b\u7528\u3001Link title\u3001\u5167\u90e8\u9023\u7d50\u8a2d\u8a08\u7b49\u7b49\u3002<\/li>\n\n\n\n<li><strong>\u7db2\u7ad9\u5167\u5bb9\u662f\u5426\u904e\u65bc\u55ae\u8584<\/strong>\uff1a\u901a\u5e38\u641c\u5c0b\u5f15\u64ce\u4e0d\u559c\u6b61\u904e\u65bc\u55ae\u8584\u7684\u7db2\u9801\uff08\u9664\u975e\u9019\u55ae\u8584\u7684\u5167\u5bb9\u5df2\u80fd\u5b8c\u5168\u6eff\u8db3\u4f7f\u7528\u8005\u7684\u641c\u5c0b\u9700\u6c42\uff09\u3002\u5982\u679c\u5167\u5bb9\u592a\u55ae\u8584\uff0c\u53ef\u4ee5\u5728\u672a\u4f86\u7db2\u7ad9\u898f\u5283\u4e0a\u505a\u4e00\u4e9b\u8655\u7406\u6216\u662f\u964d\u4f4e SEO \u8655\u7406\u7684\u512a\u5148\u7d1a\u3002<\/li>\n\n\n\n<li><strong>\u662f\u5426\u6709\u505a\u5176\u4ed6\u512a\u5316\u7684\u7a7a\u9593<strong>\uff08\u5982\u5716\u7247\u3001\u5f71\u7247\u3001\u5728\u5730\u670d\u52d9\u3001APP \u7b49\uff1b<\/strong>\u4f9d\u4eba\u529b\u8207\u9810\u7b97\u91cf\u529b\u800c\u70ba\uff0c\u53ef\u7701<\/strong>\uff09\uff1a\u5982\u679c\u7db2\u7ad9\u6709\u5f88\u591a\u8c50\u5bcc\u7684\u8cc7\u6e90\u53ef\u4ee5\u512a\u5316\uff0c\u6216\u662f\u6839\u64da\u7db2\u7ad9\u8207\u4f01\u696d\u5c6c\u6027\u7684\u4e0d\u540c\uff0c\u4e5f\u8a31\u6709\u66f4\u591a\u512a\u5316\u7a7a\u9593\uff0c\u90a3\u8a73\u7d30\u7684\u8cc7\u6599\u53ef\u4ee5\u53c3\u8003 Google \u7684<a href=\"https:\/\/developers.google.com\/search\/docs\/appearance?hl=zh-tw\" target=\"_blank\" rel=\"noreferrer noopener\">\u641c\u5c0b\u5916\u89c0\u76f8\u95dc\u4e3b\u984c<\/a>\u5167\u5bb9\u3002<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"1-5_%E7%AB%B6%E7%B6%B2%E8%A7%80%E5%AF%9F%E8%88%87%E9%97%9C%E9%8D%B5%E5%AD%97%E7%A0%94%E7%A9%B6%EF%BC%88%E4%BE%9D%E4%BA%BA%E5%8A%9B%E8%88%87%E9%A0%90%E7%AE%97%E9%87%8F%E5%8A%9B%E8%80%8C%E7%82%BA%EF%BC%8C%E5%8F%AF%E7%9C%81%EF%BC%89\"><\/span>1-5 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class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"2-1_%E4%BE%9D%E7%85%A7%E7%AC%AC%E4%B8%80%E9%9A%8E%E6%AE%B5%E7%9A%84%E7%9B%A4%E9%BB%9E%E7%B5%90%E6%9E%9C%E8%A6%8F%E5%8A%83%E7%B6%B2%E7%AB%99%E6%9E%B6%E6%A7%8B%E3%80%81%E5%89%8D%E7%AB%AF%E3%80%81%E5%BE%8C%E7%AB%AF\"><\/span>2-1 \u4f9d\u7167\u7b2c\u4e00\u968e\u6bb5\u7684\u76e4\u9ede\u7d50\u679c\u898f\u5283\u7db2\u7ad9\u67b6\u69cb\u3001\u524d\u7aef\u3001\u5f8c\u7aef<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5176\u5be6\u5982\u679c\u7b2c\u4e00\u968e\u6bb5\u6709\u505a\u597d\uff0c\u898f\u5283 SEO \u53cb\u5584\u7684\u65b0\u7db2\u7ad9\u5c31\u5f88\u7c21\u55ae\u4e86\uff01\u56e0\u70ba\u6700\u8907\u96dc\u7684\u5176\u5be6\u4e0d\u662f\u88fd\u4f5c\u65b0\u7db2\u7ad9\uff0c\u800c\u662f\u8981\u5982\u4f55\u78ba\u4fdd\u641c\u5c0b\u5f15\u64ce\u5728\u65b0\u7db2\u7ad9\u4e0a\u7dda\u7684\u6642\u5019\u80fd\u5920\u4e86\u89e3\u5230\u65b0\u820a\u7db2\u9801\u7684\u5c0d\u61c9\u95dc\u4fc2\uff0c\u5982\u6b64\u4e00\u4f86\u624d\u80fd\u628a\u904e\u5f80\u7d2f\u7a4d\u7684 SEO \u7684\u597d\u5206\u6578\u7559\u7d66\u65b0\u7db2\u9801\uff08\u7b2c\u4e09\u8207\u7b2c\u56db\u968e\u6bb5\uff09\u3002<\/p>\n\n\n\n<p>\u53ea\u6709\u5169\u9ede\u8981\u63d0\u9192\uff1a<\/p>\n\n\n\n<ul>\n<li><strong>\u7db2\u5740\u7d50\u69cb<\/strong>\uff1a<a href=\"https:\/\/developers.google.com\/search\/docs\/crawling-indexing\/url-structure?hl=zh-tw\" target=\"_blank\" rel=\"noreferrer noopener\">\u7db2\u5740\u7d50\u69cb\u53ef\u4ee5\u53c3\u8003 Google \u516c\u5e03\u7684\u6700\u4f73\u505a\u6cd5<\/a>\u3002\u4ee5\u4e2d\u6587\u7db2\u7ad9\u4f86\u8aaa\uff0c\u6211\u6703\u907f\u514d\u5728\u7db2\u5740\u4e0a\u4f7f\u7528\u4e2d\u6587\uff0c\u6211\u4e5f\u4e0d\u6703\u904e\u65bc\u8981\u6c42\u6bcf\u4e00\u500b\u7db2\u5740\u90fd\u8981\u53ef\u4ee5\u5ba2\u88fd\u5316\uff0c\u6211\u7684\u9078\u64c7\uff08\u5c24\u5176\u662f\u5c0d\u5927\u7db2\u7ad9\uff09\u901a\u5e38\u662f\u76ee\u6a19 SEO \u53cb\u5584\u4e14\u597d\u7dad\u8b77\u5373\u53ef\u3002<\/li>\n\n\n\n<li><strong>404 \u9801\u9762\u88fd\u4f5c<\/strong>\uff1a\u56e0\u70ba\u65b0\u7db2\u7ad9\u4e0a\u7dda\u6642\uff0c\u5f88\u5927\u6a5f\u7387\u6703\u6709\u820a\u9801\u9762\u88ab\u907a\u6f0f\u6389\uff0c\u6240\u4ee5\u6e96\u5099\u4e00\u500b\u80fd\u5e6b\u52a9\u4f7f\u7528\u8005\u700f\u89bd\u65b0\u7db2\u7ad9\u7684 404 \u9801\u9762\u975e\u5e38\u91cd\u8981\u3002<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E7%AC%AC%E4%B8%89%E9%9A%8E%E6%AE%B5%EF%BC%9A%E6%BA%96%E5%82%99%E6%96%B0%E7%B6%B2%E7%AB%99%E4%B8%8A%E7%B7%9A%E7%9A%84%E7%9B%B8%E9%97%9C%E8%A8%AD%E5%AE%9A%EF%BC%88%E5%8F%AF%E8%88%87%E7%AC%AC%E4%BA%8C%E9%9A%8E%E6%AE%B5%E5%90%8C%E6%99%82%E9%80%B2%E8%A1%8C%EF%BC%89\"><\/span>\u7b2c\u4e09\u968e\u6bb5\uff1a\u6e96\u5099\u65b0\u7db2\u7ad9\u4e0a\u7dda\u7684\u76f8\u95dc\u8a2d\u5b9a\uff08\u53ef\u8207\u7b2c\u4e8c\u968e\u6bb5\u540c\u6642\u9032\u884c\uff09<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3-1_%E8%A3%BD%E4%BD%9C%E6%96%B0%E8%88%8A%E7%B6%B2%E5%9D%80%E5%B0%8D%E6%87%89%E8%A1%A8%EF%BC%8C%E7%94%A8%E6%96%BC%E6%9C%AA%E4%BE%86_301_%E8%BD%89%E5%9D%80%E8%88%87_404_%E9%A0%81%E9%9D%A2%E4%B8%8D%E5%AD%98%E5%9C%A8%E7%8B%80%E6%85%8B%E7%A2%BC\"><\/span>3-1 \u88fd\u4f5c\u65b0\u820a\u7db2\u5740\u5c0d\u61c9\u8868\uff0c\u7528\u65bc\u672a\u4f86 301 \u8f49\u5740\u8207 404 \u9801\u9762\u4e0d\u5b58\u5728\u72c0\u614b\u78bc<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u901a\u5e38\u65b0\u7db2\u7ad9\u4e0a\u7dda\u6703\u4f7f\u7528\u65b0\u7684\u7db2\u5740\u7d50\u69cb\uff0c\u6240\u4ee5\u6709\u660e\u78ba\u7684\u65b0\u820a\u7db2\u5740\u5c0d\u61c9\u8868\u662f\u975e\u5e38\u91cd\u8981\u7684\uff0c\u6709\u4e86\u9019\u500b\u8868\u5c31\u53ef\u4ee5\u8acb\u5de5\u7a0b\u5e2b\u5148\u9810\u4f5c\u597d\u8f49\u5740\u8a2d\u5b9a\uff0c\u7b49\u5230\u7db2\u7ad9\u4e0a\u7dda\u5f8c\u5c31\u53ef\u4ee5\u76f4\u63a5\u628a\u8f49\u5740\u8a2d\u5b9a\u4e00\u8d77\u66f4\u65b0\u4e0a\u7dda\uff0c\u641c\u5c0b\u5f15\u64ce\u5c31\u4e0d\u6703\u8ff7\u8def\uff01<\/p>\n\n\n\n<ul>\n<li><strong>301 \u8f49\u5740<\/strong>\uff1a\u6c38\u4e45\u6027\u8f49\u5740\uff0c\u544a\u8a34\u641c\u5c0b\u5f15\u64ce\u539f\u6709\u7684\u7db2\u5740\u5df2\u7d93\u6c38\u4e45\u8f49\u79fb\u5230\u65b0\u7684\u7db2\u5740<\/li>\n\n\n\n<li><strong>404 \u9801\u9762\u4e0d\u5b58\u5728\u72c0\u614b\u78bc<\/strong>\uff1a\u820a\u7db2\u7ad9\u6709\u800c\u65b0\u7db2\u7ad9\u6c92\u6709\u7684\u7db2\u5740\uff0c\u53ef\u4ee5\u8003\u616e\u76f4\u63a5\u56de 404 \u9801\u9762\u4e0d\u5b58\u5728\u9801\u9762\u8207\u72c0\u614b\u78bc\u3002<\/li>\n<\/ul>\n\n\n\n<p>\u5982\u679c\u60f3\u77e5\u9053\u66f4\u591a\u7684 HTTP \u72c0\u614b\u78bc\uff0c\u53ef\u4ee5\u53c3\u8003<a href=\"https:\/\/developers.google.com\/search\/docs\/crawling-indexing\/http-network-errors?hl=zh-tw\" target=\"_blank\" rel=\"noreferrer noopener\">\u9019\u88e1<\/a>\u3002\u95dc\u65bc\u91cd\u65b0\u5c0e\u5411\u7684\u57f7\u884c\u7d30\u7bc0\uff0c\u53ef\u4ee5<a href=\"https:\/\/developers.google.com\/search\/docs\/crawling-indexing\/301-redirects?hl=zh-tw\" target=\"_blank\" rel=\"noreferrer noopener\">\u53c3\u8003 Google \u6587\u4ef6<\/a>\u3002<\/p>\n\n\n\n<p>\u4e00\u500b\u5c0f\u6280\u5de7\uff0c\u5982\u679c\u7db2\u7ad9\u5f88\u5927\u7684\u8a71\uff0c\u901a\u5e38\u7db2\u5740\u662f\u6709\u898f\u5247\u7684\uff0c\u88fd\u4f5c\u5c0d\u7167\u8868\u7684\u6642\u5019\uff0c\u53ef\u4ee5\u4e0d\u9700\u8981\u4ee5\u9801\u9762\u70ba\u55ae\u4f4d\uff0c\u6539\u70ba\u4ee5\u7db2\u5740\u898f\u5247\u70ba\u55ae\u4f4d\uff0c\u901a\u5e38\u9700\u6c42\u66f8\u5beb\u5f97\u6e05\u695a\uff0c\u5de5\u7a0b\u5e2b\u90fd\u6703\u7406\u89e3\u7684\u3002\uff08\u7576\u7136\uff0c\u5982\u679c\u80fd\u7528\u6b63\u898f\u8868\u793a\u5f0f Regular Expression \u5beb\uff0c\u76f8\u4fe1\u5de5\u7a0b\u5e2b\u6703\u66f4\u559c\u6b61 \uff38\uff24\uff09<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3-2_%E8%A6%8F%E5%8A%83%E7%B6%B2%E7%AB%99_sitemap_%E6%9E%B6%E6%A7%8B%E8%88%87%E6%9B%B4%E6%96%B0%E6%96%B9%E5%BC%8F\"><\/span>3-2 \u898f\u5283\u7db2\u7ad9 sitemap \u67b6\u69cb\u8207\u66f4\u65b0\u65b9\u5f0f<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>Sitemap \u9700\u8981\u7684\u4eba\u529b\u53ef\u5927\u53ef\u5c0f\uff0c\u5982\u679c\u7db2\u7ad9\u771f\u7684\u975e\u5e38\u55ae\u7d14\u53c8\u4e0d\u592a\u66f4\u65b0\u7684\u8a71\uff0c\u4eba\u5de5\u751f\u6210\u4e26\u4e0a\u50b3\u662f\u53ef\u884c\u7684\u3002\u53ef\u662f\u5982\u679c\u7db2\u7ad9\u5f88\u5927\u7684\u6642\u5019\uff0c\u5c31\u9700\u8981\u5148\u5236\u5b9a sitemap \u7684\u6240\u9700\u7a2e\u985e\uff08\u7db2\u9801\u3001\u5716\u7247\u3001\u5f71\u7247\u7b49\uff09\u3001\u751f\u6210\u65b9\u5f0f\u3001\u751f\u6210\u983b\u7387\u7b49\u7b49\uff0c\u6709\u6642\u5019\u751a\u81f3\u9700\u8981\u4e00\u500b\u5f8c\u53f0\u4f86\u63a7\u5236 sitemap \u7684\u751f\u6210\u3002\u8a73\u7d30\u5167\u5bb9\u53ef\u4ee5\u53c3\u8003 <a href=\"https:\/\/developers.google.com\/search\/docs\/crawling-indexing\/sitemaps\/overview?hl=zh-tw\" target=\"_blank\" rel=\"noreferrer noopener\">Google sitemap \u76f8\u95dc\u6587\u4ef6<\/a>\u3002\u6211\u60f3\u63d0\u9192\u7684\u662f\uff0c\u5373\u4fbf\u6709\u7cfb\u7d71\u53ef\u4ee5\u81ea\u52d5\u7522\u751f sitemap\uff0c\u6211\u901a\u5e38\u6703\u5728\u7db2\u7ad9\u4e0a\u7dda\u524d\u5148\u6e96\u5099\u597d\u4e00\u4efd\u65b0\u7684 sitemap\uff0c\u4e0a\u7dda\u5f8c\u76f4\u63a5\u5148\u624b\u52d5\u4e0a\u50b3\u5230\u7dda\u4e0a\uff0c\u9019\u6a23\u624d\u53ef\u4ee5\u7b2c\u4e00\u6642\u9593\u628a\u6700\u65b0\u7684 sitemap \u63d0\u4ea4\u7d66\u641c\u5c0b\u5f15\u64ce\uff08\u56e0\u70ba\u7cfb\u7d71\u7522\u751f sitemap \u9700\u8981\u6642\u9593\uff09\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3-3_%E8%A3%BD%E4%BD%9C%E6%96%B0%E7%B6%B2%E7%AB%99%E7%9A%84_robotstxt\"><\/span>3-3 \u88fd\u4f5c\u65b0\u7db2\u7ad9\u7684 robots.txt<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>robots.txt \u662f\u4e00\u500b\u5728\u7db2\u7ad9\u6839\u76ee\u9304\u7684\u6a94\u6848\uff0c\u4e3b\u8981\u662f\u5728\u6307\u5f15\u641c\u5c0b\u5f15\u64ce\u53ef\u4ee5\u8ddf\u4e0d\u5efa\u8b70\u722c\u53d6\u7684\u9801\u9762\u5728\u54ea\u88e1\u3002\u4e00\u6a23\u5efa\u8b70\u5728\u4e0a\u7dda\u524d\u5148\u6e96\u5099\u597d\u9019\u500b\u6587\u4ef6\uff0c\u4e0a\u7dda\u7684\u6642\u5019\u53ef\u4ee5\u5373\u6642\u66f4\u65b0\u3002\uff08<a href=\"https:\/\/developers.google.com\/search\/docs\/crawling-indexing\/robots\/intro?hl=zh-tw\" target=\"_blank\" rel=\"noreferrer noopener\">robots.txt Google \u5b98\u65b9\u6587\u4ef6\u53c3\u8003<\/a>\uff09<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"3-4_%E9%A9%97%E8%AD%89%E7%AB%99%E9%95%B7%E5%B7%A5%E5%85%B7%EF%BC%88%E5%A6%82%E6%9E%9C%E7%B6%B2%E5%9F%9F%E6%9C%89%E6%94%B9%E7%9A%84%E8%A9%B1%EF%BC%89\"><\/span>3-4 \u9a57\u8b49\u7ad9\u9577\u5de5\u5177\uff08\u5982\u679c\u7db2\u57df\u6709\u6539\u7684\u8a71\uff09<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5982\u679c\u6709\u65b0\u7db2\u7ad9\u7684\u7db2\u57df\u6709\u6539\u7684\u8a71\uff0c\u52d9\u5fc5\u8981\u63d0\u524d\u7167\u8457\u7ad9\u9577\u5de5\u5177\u7684\u6b65\u9a5f\u9032\u884c\u9a57\u8b49\u4e26\u53d6\u5f97\u7db2\u7ad9\u64c1\u6709\u8005\u8eab\u4efd\uff0c\u624d\u80fd\u5373\u6642\u76e3\u63a7\u65b0\u7db2\u7ad9\u4e0a\u7dda\u5f8c\u7684\u72c0\u614b\u3002\u5982\u679c\u5e73\u5e38\u662f\u4f7f\u7528 Google Search Console \u7684\u8a71\uff0c\u53ef\u4ee5<a href=\"https:\/\/support.google.com\/webmasters\/answer\/9008080?hl=zh-Hant\" target=\"_blank\" rel=\"noreferrer noopener\">\u53c3\u8003\u6b64\u9a57\u8b49\u6d41\u7a0b\u6587\u4ef6<\/a>\u3002<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E7%AC%AC%E5%9B%9B%E9%9A%8E%E6%AE%B5%EF%BC%9A%E6%96%B0%E7%B6%B2%E7%AB%99%E4%B8%8A%E7%B7%9A%E5%BE%8C%E7%9A%84%E8%A8%AD%E5%AE%9A%E8%88%87%E7%9B%A3%E6%8E%A7%EF%BC%88%E7%9B%A3%E6%8E%A7%E8%87%B3%E5%B0%91%E8%A6%81%E4%B8%89%E9%80%B1%EF%BC%89\"><\/span>\u7b2c\u56db\u968e\u6bb5\uff1a\u65b0\u7db2\u7ad9\u4e0a\u7dda\u5f8c\u7684\u8a2d\u5b9a\u8207\u76e3\u63a7\uff08\u76e3\u63a7\u81f3\u5c11\u8981\u4e09\u9031\uff09<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4-1_%E8%AB%8B%E5%B7%A5%E7%A8%8B%E5%B8%AB%E5%B0%87%E9%A0%90%E5%85%88%E5%81%9A%E5%A5%BD%E7%9A%84_301_%E8%88%87_404_%E8%BD%89%E5%9D%80%E8%A8%AD%E5%AE%9A%E4%B8%8A%E7%B7%9A\"><\/span>4-1 \u8acb\u5de5\u7a0b\u5e2b\u5c07\u9810\u5148\u505a\u597d\u7684 301 \u8207 404 \u8f49\u5740\u8a2d\u5b9a\u4e0a\u7dda<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u8f49\u5740\u8a2d\u5b9a\u4e0a\u7dda\u5f8c\uff0c\u52d9\u5fc5\u8a18\u5f97\u78ba\u4fdd\u4f7f\u7528\u8005\u8ddf\u641c\u5c0b\u5f15\u64ce\u90fd\u53ef\u4ee5\u88ab\u78ba\u5be6\u5730\u8f49\u5740\u5230\u76f8\u5c0d\u61c9\u7684\u9801\u9762\uff08\u5982\u679c\u53ef\u4ee5\u4e8b\u5148\u6e96\u5099\u597d\u6e2c\u8a66\u7db2\u5740\u5c31\u592a\u68d2\u4e86\uff01\uff09\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4-2_%E4%B8%8A%E5%82%B3_sitemap_%E8%88%87_robotstxt_%E4%B8%A6%E7%A2%BA%E4%BF%9D%E7%AB%99%E9%95%B7%E5%B7%A5%E5%85%B7%E5%B7%B2%E6%9B%B4%E6%96%B0\"><\/span>4-2 \u4e0a\u50b3 sitemap \u8207 robots.txt \u4e26\u78ba\u4fdd\u7ad9\u9577\u5de5\u5177\u5df2\u66f4\u65b0<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u7ad9\u9577\u5de5\u5177\u5982 Google Search Console \u90fd\u6709\u5de5\u5177\u53ef\u4ee5\u66f4\u65b0 sitemap \u8207 robots.txt\uff0c\u6240\u4ee5\u4e0d\u8981\u7b49 Google \u81ea\u5df1\u722c\uff0c\u8981\u8a18\u5f97\u99ac\u4e0a\u63d0\u4ea4\u4e26\u66f4\u65b0\uff0c\u5982\u679c\u6709\u7591\u554f\u53ef\u4ee5\u53c3\u8003\u524d\u9762\u63d0\u4f9b\u7684\u6587\u4ef6\u9023\u7d50\u3002<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"4-3_%E5%9C%A8%E7%AB%99%E9%95%B7%E5%B7%A5%E5%85%B7%E8%A3%A1%E8%A8%AD%E5%AE%9A%E7%B6%B2%E5%9F%9F%E6%90%AC%E5%AE%B6%EF%BC%88%E5%A6%82%E6%9E%9C%E7%B6%B2%E5%9F%9F%E6%9C%89%E6%94%B9%E7%9A%84%E8%A9%B1%EF%BC%89\"><\/span>4-3 \u5728\u7ad9\u9577\u5de5\u5177\u88e1\u8a2d\u5b9a\u7db2\u57df\u642c\u5bb6\uff08\u5982\u679c\u7db2\u57df\u6709\u6539\u7684\u8a71\uff09<span class=\"ez-toc-section-end\"><\/span><\/h3>\n\n\n\n<p>\u5982\u679c\u7db2\u57df\u6709\u6539\uff0c\u63a8\u85a6\u5728\u820a\u7db2\u57df\u7684\u8cc7\u6e90\u88e1\u8a2d\u5b9a\u7db2\u5740\u642c\u5bb6\u3002\u5982\u679c\u662f\u4f7f\u7528 Google Search Consle\uff0c\u53ef\u4ee5\u53c3\u8003\u4ee5\u4e0b\u622a\u5716\u627e\u5230\u529f\u80fd\u4f4d\u7f6e\u3002\u9019\u500b\u529f\u80fd\u5fc5\u9808\u8981\u5728\u820a\u7db2\u57df\u6709 301 \u8f49\u5740\u5230\u65b0\u7db2\u57df\u7684\u60c5\u6cc1\u4e0b\u624d\u80fd\u4f7f\u7528\uff0c\u6240\u4ee5\u8acb\u52d9\u5fc5\u8ddf\u5de5\u7a0b\u5e2b\u597d\u597d\u914d\u5408\u3002<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"601\" src=\"https:\/\/www.wangwanghere.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-20-at-10.48.36\u202fPM-1024x601.png\" alt=\"Google Search Console \u7db2\u7ad9\u642c\u5bb6\" class=\"wp-image-977\" srcset=\"https:\/\/www.wangwanghere.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-20-at-10.48.36\u202fPM-1024x601.png 1024w, https:\/\/www.wangwanghere.com\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-20-at-10.48.36\u202fPM-300x176.png 300w, 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