{"id":70,"date":"2016-11-14T22:04:47","date_gmt":"2016-11-14T14:04:47","guid":{"rendered":"http:\/\/optimizationgeek.cafe\/?p=70"},"modified":"2018-07-22T12:23:12","modified_gmt":"2018-07-22T11:23:12","slug":"google-analytics-traffic-source-in-acquisition-report","status":"publish","type":"post","link":"https:\/\/www.wangwanghere.com\/zh\/google-analytics-traffic-source-in-acquisition-report","title":{"rendered":"\u6d41\u91cf\u4f86\u6e90\u600e\u9ebc\u770b\uff1f Google Analytics \u5ba2\u6236\u958b\u767c\u5831\u8868\u89e3\u8b80\uff0d\u521d\u59cb\u7bc7"},"content":{"rendered":"<p>\u672c\u6587\u539f\u59cb\u520a\u767b\u65bc <a href=\"http:\/\/web.analytics101.org\/analytics\/google-analytics\/37\/understand-traffic-source-in-acquisition-report\/\">Web Analytics 101 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\u6703\u89e3\u6790\u300c\u6587\u4ef6\u53c3\u7167\u7db2\u5740\u300d\u5c07\u6d41\u91cf\u505a\u5206\u985e\u3002<\/p>\n<p>\u9996\u5148\uff0cGoogle Analytics \u6703\u89e3\u6790\u300c\u6587\u4ef6\u53c3\u7167\u7db2\u5740\u300d\u7684\u7db2\u57df\uff08domain\uff09\uff0c\u4e26\u6bd4\u5c0d GA \u7684\u300c<a href=\"https:\/\/support.google.com\/analytics\/answer\/2795821?hl=zh-Hant\" target=\"_blank\" rel=\"noopener noreferrer\">\u9810\u8a2d\u641c\u5c0b\u5f15\u64ce\u6e05\u55ae<\/a>\u300d\uff0c\u5982\u679c\u4f86\u6e90\u7db2\u57df\u5728\u6e05\u55ae\u88e1\u9762\uff0c\u90a3\u9ebc\u9019\u500b\u5de5\u4f5c\u968e\u6bb5\u7684\u6d41\u91cf\u5c31\u6703\u88ab\u6b78\u5728\u300c\u96a8\u6a5f\u641c\u5c0b\u300d\uff08Organic Search\uff09\u6d41\u91cf\u7576\u4e2d\u3002<\/p>\n<p>\u5982\u679c\u4f86\u6e90\u7db2\u57df\u5728\u5df2\u77e5\u793e\u7fa4\u7db2\u8def\u6e05\u55ae\u88e1\u9762\uff0c\u90a3\u9ebc\u9019\u500b\u5de5\u4f5c\u968e\u6bb5\u7684\u6d41\u91cf\u5c31\u6703\u88ab\u6b78\u5728\u300c\u793e\u4ea4\u300d\uff08Social\uff09\u6d41\u91cf\u7576\u4e2d\u3002\u5269\u4e0b\u6709\u4f86\u6e90\u7db2\u57df\u4f46\u662f\u7121\u6cd5\u88ab\u6b78\u985e\u7684\u5de5\u4f5c\u968e\u6bb5\uff0c\u5c31\u6703\u88ab\u6b78\u985e\u5728\u300c\u53c3\u7167\u9023\u7d50\u7db2\u5740\u300d\uff08Referral\uff09\u6d41\u91cf\u7576\u4e2d\u3002<\/p>\n<p>\u800c\u90a3\u4e9b\u6c92\u6709\u4f86\u6e90\uff08\u6216\u662f<a href=\"https:\/\/support.google.com\/analytics\/answer\/2795830\" target=\"_blank\" rel=\"noopener noreferrer\">\u4f86\u6e90\u88ab\u8a2d\u5b9a\u6392\u9664<\/a>\uff09\u7684\u6d41\u91cf\uff0c\u5c31\u6703\u88ab\u6b78\u5728\u300c\u76f4\u63a5\u6d41\u91cf\u300d\uff08Direct\uff09\u7576\u4e2d\uff0c\u6240\u4ee5\uff0c\u76f4\u63a5\u6d41\u91cf\u5176\u5be6\u662f\u672a\u77e5\u6d41\u91cf\uff08\u662f\u4e0d\u662f\u8ddf\u4f60\u60f3\u7684\u4e0d\u4e00\u6a23\u5462\uff1f\uff09\u3002<\/p>\n<p>\u73fe\u5728\uff0c\u6211\u5011\u5df2\u7d93\u63d0\u5230\u7684\u5e38\u7528\u7684\u5e7e\u7a2e\u6d41\u91cf\u4f86\u6e90\uff1a<\/p>\n<ul>\n<li>\u96a8\u6a5f\u641c\u5c0b Organic Search<\/li>\n<li>\u793e\u4ea4 Social<\/li>\n<li>\u53c3\u7167\u9023\u7d50\u7db2\u5740 Referral<\/li>\n<li>\u76f4\u63a5\u6d41\u91cf Direct<\/li>\n<\/ul>\n<p>\u4f60\u662f\u4e0d\u662f\u89ba\u5f97\u5947\u602a\uff0c\u90a3\u6211\u4e0b\u7684\u5ee3\u544a\u3001\u6211\u767c\u7684 Line \u8a0a\u606f\uff0c\u6703\u88ab\u6b78\u53bb\u54ea\uff1f\u9019\u6642\u5019\uff0c\u6211\u5011\u5c31\u8981\u4ecb\u7d39 Google Analytics \u63d0\u4f9b\u6211\u5011\u505a\u6d41\u91cf\u6a19\u8a18\u7684\u597d\u5de5\u5177\uff1a\u7db2\u5740\u7522\u751f\u5668\u3002<\/p>\n<h2>\u7db2\u5740\u7522\u751f\u5668<\/h2>\n<p>\u6b63\u56e0\u70ba Google Analytics \u7121\u6cd5\u4e86\u89e3\u6211\u5011\u6240\u6709\u7684\u884c\u92b7\u6d3b\u52d5\u8207\u6d41\u91cf\u4f86\u6e90\uff08\u591a\u534a\u662f\u5ee3\u544a\u6d3b\u52d5\u4f86\u6e90\uff09\uff0cGoogle Analytics \u63d0\u4f9b\u4e86<a href=\"https:\/\/support.google.com\/analytics\/answer\/1033867\" target=\"_blank\" rel=\"noopener noreferrer\">\u7db2\u5740\u7522\u751f\u5668<\/a>\uff0c\u8b93\u6211\u5011\u5728\u7db2\u5740\u4e0a\u8cbc\u4e0a Google Analytics \u80fd\u8fa8\u8b58\u7684\u6a19\u7c64\uff0c\u5e6b\u52a9 Google Analytics \u6709\u6548\u5206\u985e\u6211\u5011\u7684\u6d41\u91cf\u4f86\u6e90\u3002\u53ef\u4ee5\u4f7f\u7528\u7684\u6a19\u8a18\u6709\u4ee5\u4e0b\u4e94\u7a2e\uff1a<\/p>\n<table>\n<tbody>\n<tr>\n<td width=\"140\">\u5ee3\u544a\u6d3b\u52d5\u4f86\u6e90<br \/>\nutm_source<\/td>\n<td width=\"418\">\u5fc5\u586b\u6b04\u4f4d\uff0c\u6a19\u8a3b\u6d41\u91cf\u4f86\u6e90\u7db2\u57df\uff0c\u5982\uff1aasus.com\u3001google<\/td>\n<\/tr>\n<tr>\n<td width=\"140\">\u5ee3\u544a\u6d3b\u52d5\u5a92\u4ecb<br \/>\nutm_medium<\/td>\n<td width=\"418\">\u5fc5\u586b\uff0c\u6a19\u8a3b\u6d41\u91cf\u4f86\u6e90\u7684\u985e\u578b\uff0c\u5982\uff1aemail\u3001cpc<\/td>\n<\/tr>\n<tr>\n<td width=\"140\">\u5ee3\u544a\u6d3b\u52d5\u540d\u7a31<br \/>\nutm_campaign<\/td>\n<td width=\"418\">\u5fc5\u586b\uff0c\u6a19\u8a3b\u5ee3\u544a\u6d3b\u52d5\u4ee5\u4fbf\u5f8c\u7e8c\u6210\u6548\u8a55\u4f30\uff0c\u5982\uff1a2016-family-sales<\/td>\n<\/tr>\n<tr>\n<td width=\"140\">\u5ee3\u544a\u6d3b\u52d5\u5b57\u8a5e<br \/>\nutm_term<\/td>\n<td width=\"418\">\u9078\u586b\uff0c\u7528\u4f86\u6a19\u8a3b\u4ed8\u8cbb\u641c\u5c0b\u5ee3\u544a\u7684\u95dc\u9375\u5b57\uff0c\u5982\uff1ashoes<\/td>\n<\/tr>\n<tr>\n<td width=\"140\">\u5ee3\u544a\u6d3b\u52d5\u5167\u5bb9<br \/>\nutm_content<\/td>\n<td width=\"418\">\u9078\u586b\uff0c\u7576\u9032\u884c A\/B \u6e2c\u8a66\u6216\u6307\u5b9a\u5167\u5bb9\u5ee3\u544a\u6642\u5340\u9694\u4f7f\u7528\u8005\u770b\u5230\u7684\u5167\u5bb9\uff0c\u5982\uff1afamily-image\u3001brand-image<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>\u4f7f\u7528\u4e86\u7db2\u5740\u7522\u751f\u5668\u4e4b\u5f8c\uff0c\u4e5f\u8a31\u4f60 eDM \u4e0a\u7684\u9023\u7d50\uff0c\u6703\u9577\u9019\u6a23\uff1a<br \/>\n<a href=\"https:\/\/www.asus.com\/?utm_source=analytics101&amp;utm_medium=email&amp;utm_campaign=2016-blog-post\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/www.asus.com\/?utm_source=analytics101&amp;utm_medium=email&amp;utm_campaign=2016-blog-post<\/a><\/p>\n<p>\u7db2\u5740\u7522\u751f\u5668\uff0c\u56fa\u7136\u597d\u7528\uff0c\u4f46\u4f60\u662f\u5426\u4f9d\u7136\u89ba\u5f97\uff0c\u4e0d\u77e5\u8a72\u5982\u4f55\u547d\u540d\u800c\u9072\u9072\u7121\u6cd5\u4e0b\u624b\uff1f\u653e\u5fc3\uff0cGoogle Analytics \u90fd\u60f3\u597d\u4e86\uff0c\u53ea\u8981\u6211\u5011\u4f9d\u7167 Google Analytics \u7684\u300c\u9810\u8a2d\u7ba1\u9053\u5206\u7d44\u300d\u7684\u6a19\u8a3b\u898f\u5247\uff0c\u6211\u5011\u4fbf\u53ef\u4ee5\u4e00\u773c\u8a55\u65b7\u6211\u5011\u7684\u6d41\u91cf\u54c1\u8cea\u3002<\/p>\n<p>\u5c0d\u4e86\uff0c\u518d\u7e7c\u7e8c\u4e4b\u524d\uff0c\u6709\u4e00\u500b\u5c0f\u63d0\u9192\uff0c\u5982\u679c\u4f60\u6709\u8cb7 Google AdWords \u5ee3\u544a\uff0c\u53ea\u8981<a href=\"https:\/\/support.google.com\/analytics\/answer\/1033961\" target=\"_blank\" rel=\"noopener noreferrer\">\u555f\u7528\u81ea\u52d5\u6a19\u8a18<\/a>\u5373\u53ef\uff0c\u4e0d\u9700\u8981\u518d\u4f7f\u7528\u7db2\u5740\u7522\u751f\u5668\u3002<\/p>\n<h2>\u9810\u8a2d\u7ba1\u9053\u5206\u7d44\uff08Default Channel Grouping\uff09<\/h2>\n<p>\u914d\u5408\u300c\u6587\u4ef6\u53c3\u7167\u7db2\u5740\u300d\u8207\u7db2\u5740\u7522\u751f\u5668\u5e36\u4e0a\u7684 utm \u53c3\u6578\uff0cGoogle Analytics \u5e6b\u6211\u5011\u9810\u8a2d\u597d\u4e86\u5341\u7a2e\u6d41\u91cf\u7ba1\u9053\uff0c\u4ee5\u4e0b\u662f\u5404\u5225\u7684\u8aaa\u660e\u8207\u898f\u5247\uff1a<\/p>\n<table>\n<tbody>\n<tr>\n<td width=\"149\">\u76f4\u63a5\u6d41\u91cf<br \/>\nDirect<\/td>\n<td width=\"408\">\u6c92\u6709\u88ab\u6a19\u8a18\u5ee3\u544a\u6d3b\u52d5\uff0b\u6c92\u6709\u88ab\u6a19\u8a18\u6d41\u91cf\u4f86\u6e90\uff0b\u6c92\u6709\u88ab\u6a19\u8a18\u5a92\u4ecb<\/td>\n<\/tr>\n<tr>\n<td width=\"149\">\u96a8\u6a5f\u641c\u5c0b<br \/>\nOrganic Search<\/td>\n<td width=\"408\">\u6587\u4ef6\u53c3\u7167\u7db2\u5740\u7684\u7db2\u57df\uff08domain\uff09\u5728 GA \u7684\u300c\u9810\u8a2d\u641c\u5c0b\u5f15\u64ce\u6e05\u55ae\u300d\u4e2d\uff0c\u4e14<a href=\"https:\/\/support.google.com\/analytics\/answer\/2795833?hl=zh-Hant&amp;ref_topic=6010375\" target=\"_blank\" rel=\"noopener noreferrer\">\u641c\u5c0b\u5b57\u8a5e\u4e0d\u5728\u6392\u9664\u5b57\u4e2d<\/a>\u3002<\/td>\n<\/tr>\n<tr>\n<td width=\"149\">\u53c3\u7167\u9023\u7d50\u7db2\u5740<br \/>\nReferral<\/td>\n<td width=\"408\">\u6709\u6587\u4ef6\u53c3\u7167\u7db2\u5740\uff0c\u4e14\u4e0d\u6b78\u5728\u96a8\u6a5f\u641c\u5c0b\u8207\u793e\u4ea4\u6d41\u91cf\u7576\u4e2d<\/td>\n<\/tr>\n<tr>\n<td width=\"149\">\u96fb\u5b50\u90f5\u4ef6<br \/>\nEmail<\/td>\n<td width=\"408\">utm_medium\u70ba\u300cemail\u300d<\/td>\n<\/tr>\n<tr>\n<td width=\"149\">\u4ed8\u8cbb\u641c\u5c0b<br \/>\nPaid Search<\/td>\n<td width=\"408\">utm_medium\u70ba\u300ccpc\u300d\u6216\u300cppc\u300d\u6216\u300cpaidsearch\u300d\u4e14\u5ee3\u544a\u653e\u9001\u806f\u64ad\u7db2\u8207\u300c\u591a\u5a92\u9ad4\u300d\u672a\u9054\u6210\u5b8c\u5168\u6bd4\u5c0d<\/td>\n<\/tr>\n<tr>\n<td width=\"149\">\u806f\u76df\u884c\u92b7<br \/>\nAffiliate<\/td>\n<td width=\"408\">utm_medium\u70ba\u300caffiliate\u300d<\/td>\n<\/tr>\n<tr>\n<td width=\"149\">\u5176\u4ed6\u5ee3\u544a<br \/>\nOther Advertising<\/td>\n<td width=\"408\">utm_medium\u70ba\u300ccpv\u300d\u6216\u300ccpa\u300d\u6216\u300ccpp\u300d<\/td>\n<\/tr>\n<tr>\n<td width=\"149\">\u793e\u4ea4<br \/>\nSocial<\/td>\n<td width=\"408\">\u6709\u6587\u4ef6\u53c3\u7167\u7db2\u5740\uff0c\u4e14\u7db2\u57df\u5728\u5df2\u77e5\u793e\u7fa4\u7db2\u8def\u6e05\u55ae\u88e1\u4e2d\uff0c\u6216\u662futm_medium\u70ba\u300csocial\u300d\u6216\u300csocial-network|\u300d\u6216\u300csocial-media\u300d\u6216\u300csm\u300d\u6216\u300csocial network\u300d\u6216\u300csocial media\u300d<\/td>\n<\/tr>\n<tr>\n<td width=\"149\">\u591a\u5a92\u9ad4<br \/>\nDisplay<\/td>\n<td width=\"408\">utm_medium\u70ba\u300cdisplay\u300d\u6216\u300ccpm\u300d\u6216\u300cbanner\u300d\u6216\u5ee3\u544a\u653e\u9001\u806f\u64ad\u7db2\u8207\u300c\u591a\u5a92\u9ad4\u300d\u9054\u6210\u5b8c\u5168\u6bd4\u5c0d<\/td>\n<\/tr>\n<tr>\n<td width=\"149\">\u5176\u4ed6<br \/>\n(Others)<\/td>\n<td width=\"408\">\u5176\u4ed6\u6709\u5e36 utm 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