{"id":59,"date":"2016-10-09T22:40:58","date_gmt":"2016-10-09T14:40:58","guid":{"rendered":"http:\/\/optimizationgeek.cafe\/?p=59"},"modified":"2020-07-16T18:26:11","modified_gmt":"2020-07-16T10:26:11","slug":"hreflang-intro","status":"publish","type":"post","link":"https:\/\/www.wangwanghere.com\/zh\/hreflang-intro","title":{"rendered":"\u8de8\u570b\u7db2\u7ad9 SEO \u7b2c\u4e00\u6b65\uff1a hreflang \u591a\u570b\u591a\u8a9e\u7cfb\u5c0d\u61c9"},"content":{"rendered":"<p>\uff08\u539f\u6587\u540c\u6642\u520a\u8f09\u65bc <a href=\"http:\/\/web.analytics101.org\/seo\/59\/hreflang\/?utm_source=wangwanghere&amp;utm_medium=blog&amp;utm_campaign=101\" rel=\"noopener noreferrer\">Web Analytics 101 \u793e\u7fa4\u5b98\u65b9\u7db2\u7ad9<\/a>\u4e2d\uff09<\/p>\n<p>\u5c0d\u641c\u5c0b\u5f15\u64ce\u4f86\u8aaa\uff0c\u4e0d\u540c\u7db2\u5740\u5c31\u662f\u4e0d\u540c\u7db2\u9801\uff0c\u6240\u4ee5\u8eab\u70ba\u591a\u570b\u591a\u8a9e\u7cfb\u7db2\u7ad9\u7d93\u71df\u8005\u7684\u4f60\uff0c\u4e0d\u77e5\u662f\u5426\u9047\u904e\uff0c\u660e\u660e\u662f\u5728\u82f1\u570b\u641c\u5c0b\uff0cGoogle \u641c\u5c0b\u7d50\u679c\u9801\u4e0a\u537b\u7e3d\u662f\u986f\u793a\u7f8e\u570b\u7db2\u5740\uff1b\u6216\u662f\u5728\u7ad9\u9577\u5de5\u5177\uff08Webmaster Tool \/ Search Console\uff09\u88e1\u9762\uff0c\u6bd4\u5229\u6642\uff0d\u8377\u862d\u8a9e\u7684\u7db2\u9801\uff0c\u7e3d\u662f\u88ab\u8a8d\u5b9a\u662f\u8377\u862d\uff0d\u8377\u862d\u8a9e\u7db2\u9801\u7684\u91cd\u8907\u7db2\u9801\uff1f\u9019\u4e00\u5207\u90fd\u986f\u793a\u4e86\uff0c\u4f60\u6c92\u6709\u8b93\u641c\u5c0b\u5f15\u64ce\u4e86\u89e3\u4f60\u7684\u7db2\u7ad9\u662f\u591a\u570b\u591a\u8a9e\u7cfb\u3002<!--more--><\/p>\n<h2>\u591a\u570b\u591a\u8a9e\u7cfb\u5ba3\u544a<\/h2>\n<p>\u7db2\u9801\u5ba3\u544a\u8a9e\u8a00\u5176\u5be6\u6709\u5f88\u591a\u65b9\u6cd5\uff0c\u50cf\u662f\u76f4\u63a5\u5728 &lt;html&gt; tag \u5f8c\u9762\u52a0 lang \u5c6c\u6027\u5ba3\u544a\u5982\uff1a<\/p>\n<blockquote><p>&lt;html lang = \u201czh\u201d&gt;<\/p><\/blockquote>\n<p>\u4e5f\u53ef\u4ee5\u5728\u7ad9\u9577\u5de5\u5177\uff08Webmaster Tool \/ Search Console\uff09\u88e1\u9762\u8a2d\u5b9a\u7db2\u7ad9\u570b\u5bb6\u5982\u4e0b\u5716\uff1a<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium\" src=\"http:\/\/i0.wp.com\/web.analytics101.org\/wp-content\/uploads\/2016\/04\/href-lang-geo.jpg?w=744\" alt=\"Search Console \u6307\u5b9a\u570b\u969b\u76ee\u6a19\" width=\"744\" height=\"418\" \/><\/p>\n<p>\u4f46\u662f\u505a\u4e86\u4ee5\u4e0a\u9019\u4e9b\u5ba3\u544a\uff0c\u90fd\u6c92\u6709\u8fa6\u6cd5\u5c07\u5404\u570b\u5404\u8a9e\u7cfb\uff0c\u4f46\u662f\u540c\u6a23\u5167\u5bb9\u7684\u7db2\u9801\u95dc\u806f\u8d77\u4f86\uff0c\u9019\u6642\u5019\uff0c\u6211\u5011\u5c31\u9700\u8981\u5ba3\u544a hreflang\u3002<\/p>\n<h2>\u4ec0\u9ebc\u662f hreflang\uff1f<\/h2>\n<p>hreflang \u662f\u4e00\u7a2e\u5beb\u5728 &lt;head&gt; \u88e1\u7684\u8a9e\u8a00\u8a3b\u89e3\uff0c\u4e3b\u8981\u662f\u5728\u544a\u8a34 sipder \u7576\u524d\u7db2\u9801\u9069\u7528\u7684\u8a9e\u8a00\u8207\u570b\u5bb6\uff0c\u4ee5\u53ca\u5176\u4ed6\u8a9e\u8a00\u570b\u5bb6\u9069\u7528\u7684\u66ff\u4ee3\u7db2\u5740\uff0c\u6bd4\u5982\u8aaa\uff0c\u6211\u5728 http:\/\/a.com\/en\/about.html\u00a0\u9019\u4e00\u9801\uff0c\u53ef\u80fd\u6703\u505a\u4ee5\u4e0b\u5ba3\u544a\uff1a<\/p>\n<blockquote><p>&lt;link rel=&#8221;alternate&#8221; href=&#8221;http:\/\/a.com\/en-ie\/about.html&#8221; hreflang=&#8221;en-ie&#8221; \/&gt;<br \/>\n&lt;link rel=&#8221;alternate&#8221; href=&#8221;http:\/\/a.com\/en-ca\/about.html&#8221; hreflang=&#8221;en-ca&#8221; \/&gt;<br \/>\n&lt;link rel=&#8221;alternate&#8221; href=&#8221;http:\/\/a.com\/about.html&#8221; hreflang=&#8221;x-default&#8221; \/&gt;<br \/>\n&lt;link rel=&#8221;alternate&#8221; href=&#8221;http:\/\/a.com\/en\/about.html&#8221; hreflang=&#8221;en&#8221; \/&gt;<\/p><\/blockquote>\n<p>hreflang \u6709\u4e09\u7a2e\u4e3b\u8981\u7684\u5ba3\u544a\u65b9\u5f0f\uff1a\u300c\u8a9e\u8a00-\u570b\u5bb6\u300d\u3001\u300c\u8a9e\u8a00\u300d\u3001\u300cx-default\u300d\u3002x-default \u8868\u793a\u8a72\u9801\u9762\u6703\u6839\u64da\u4f7f\u7528\u8005\u7684\u570b\u5bb6\u8a9e\u7cfb\u505a\u81ea\u52d5\u8f49\u5740\uff0c\u6216\u662f\u9801\u9762\u4e0a\u6709\u8a9e\u8a00\u9078\u9805\u3002\u6240\u4ee5\u4e0a\u9762\u7684\u5ba3\u544a\u544a\u8a34\u641c\u5c0b\u5f15\u64ce\uff0c\u9019\u4e00\u9801\u6709\u56db\u7a2e\u8a9e\u8a00\u7248\u672c\uff0c\u5fb7\u570b\u7684\u5fb7\u8a9e\u7248\u3001\u52a0\u62ff\u5927\u7684\u82f1\u8a9e\u7248\u3001\u6703\u81ea\u52d5\u8f49\u5740\u7684\u7248\u672c\u3001\u4ee5\u53ca\u4e0d\u9650\u570b\u5bb6\u90fd\u901a\u7528\u7684\u82f1\u6587\u7248\uff08\u6240\u4ee5\u4ee5\u76ee\u7684\u5ba3\u544a\u4f86\u8aaa\uff0c\u9664\u4e86\u52a0\u62ff\u5927\u7684\u82f1\u8a9e\u4e4b\u5916\uff0c\u5176\u4ed6\u7684\u82f1\u8a9e\u641c\u5c0b\u90fd\u6703\u5c0e\u5230 http:\/\/a.com\/en\/about.html\u00a0\u53bb\uff09\u3002<\/p>\n<h2>hreflang \u600e\u9ebc\u505a<\/h2>\n<p>\u5728\u958b\u59cb\u5ba3\u544a hreflang \u4e4b\u524d\uff0c\u6700\u8907\u96dc\u5c31\u662f\u4f60\u8981\u6c7a\u5b9a\u5ba3\u544a\u7684\u5167\u5bb9\uff0c\u6240\u4ee5\u4f60\u8981\u5148\u88fd\u4f5c\u4e0b\u9762\u9019\u5f35\u8868\u683c\uff1a<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium\" src=\"http:\/\/i1.wp.com\/web.analytics101.org\/wp-content\/uploads\/2016\/04\/hreflang-table-1.jpg?w=800\" alt=\"hreflang \u64cd\u4f5c\u8868\" width=\"800\" height=\"188\" \/><\/p>\n<p>\u8acb\u6ce8\u610f\uff0c\u8a9e\u8a00\u4ee3\u78bc\u8acb\u6309\u7167 <a href=\"https:\/\/zh.wikipedia.org\/wiki\/ISO_639-1\" target=\"_blank\" rel=\"noopener noreferrer\">ISO 639-1<\/a> \u7684\u683c\u5f0f\uff0c\u570b\u5bb6\u4ee3\u78bc\u5247\u662f\u4f9d\u7167 <a href=\"https:\/\/zh.wikipedia.org\/wiki\/ISO_3166-1\" target=\"_blank\" rel=\"noopener noreferrer\">ISO 3166-1<\/a>\u00a0\u7684\u5169\u78bc\u4ee3\u78bc\u3002\u5982\u679c\u570b\u5bb6\u8a9e\u7cfb\u4e0d\u591a\uff0c\u5c31\u53ef\u4ee5\u8acb\u4f60\u7684\u5de5\u7a0b\u5e2b\u7167\u8457\u5c0d\u7167\u8868\u7684\u898f\u5247\u5beb\u5230\u6bcf\u4e00\u9801\u7684 &lt;head&gt; \u88e1\u5373\u53ef\u3002\u5982\u679c\u4f60\u771f\u7684\u4e0d\u592a\u77e5\u9053\u8a72\u600e\u9ebc\u5c0d\uff0c\u4e5f\u8a31\u4f60\u6703\u9700\u8981 <a href=\"http:\/\/www.aleydasolis.com\/en\/international-seo-tools\/hreflang-tags-generator\/\" target=\"_blank\" rel=\"noopener noreferrer\">hreflang \u6a19\u7c64\u7522\u751f\u5668<\/a>\uff08\u82f1\u6587\uff09\u3002<\/p>\n<p>\u6216\u8005\uff0c\u5982\u679c\u570b\u5bb6\u8a9e\u7cfb\u592a\u591a\uff0c\u4f60\u53ef\u4ee5\u7528 <a href=\"https:\/\/support.google.com\/webmasters\/answer\/2620865\" target=\"_blank\" rel=\"noopener noreferrer\">sitemap<\/a> \u7684\u65b9\u5f0f\u5c0e\u5165\u3002<\/p>\n<h2>HREFLANG \u5e38\u898b\u932f\u8aa4<\/h2>\n<p>\u96d6\u7136\u8aaa hreflang \u82e5\u6709\u932f\u8aa4\uff0c Google Search Console \u6703\u6536\u5230\u5831\u544a\uff0c\u4f46\u662f\u6211\u5011\u9084\u662f\u5e0c\u671b\u53ef\u4ee5\u4e00\u6b21\u5c31\u628a\u4e8b\u60c5\u505a\u5c0d\u3002\u5728\u63a5\u89f8\u7db2\u9801\u5916\u5305\u516c\u53f8\u7684\u904e\u7a0b\u4e2d\uff0c\u6211\u9084\u6c92\u6709\u9047\u904e\u4e00\u6b21\u5c31\u628a hreflang \u5c31\u505a\u5c0d\u7684\u5ee0\u5546\uff0c\u6574\u7406\u4e00\u4e0b\u5e38\u898b\u932f\u8aa4\u7d66\u5927\u5bb6\u53c3\u8003\uff1a<\/p>\n<ol>\n<li>\u8acb\u52d9\u5fc5\u5ba3\u544a\u7db2\u9801\u672c\u8eab\uff1a\u9019\u662f\u6211\u6700\u5e38\u9047\u5230\u7684\u932f\u8aa4\uff0c\u4f46\u5176\u5be6\u5728 Google Search Console \u7684 <a href=\"https:\/\/support.google.com\/webmasters\/answer\/189077\" target=\"_blank\" rel=\"noopener noreferrer\">hreflang \u5b98\u65b9\u8aaa\u660e\u6587\u4ef6<\/a>\u5c31\u6709\u63d0\u5230\uff1a<\/li>\n<\/ol>\n<blockquote><p>\u5982\u679c\u60a8\u7684\u7db2\u5740\u6709\u591a\u7a2e\u8a9e\u8a00\u7248\u672c\uff0c\u60a8\u5fc5\u9808\u70ba\u6bcf\u7a2e\u8a9e\u8a00\u7684\u7db2\u9801\u6a19\u793a\u51fa\u6240\u6709\u8a9e\u8a00\u7684\u7248\u672c\uff08\u5305\u62ec\u672c\u8eab\u7684\u8a9e\u8a00\u7248\u672c\uff09\u3002<\/p><\/blockquote>\n<ol start=\"2\">\n<li>\u4e0d\u662f\u9996\u9801\u5ba3\u544a\u5c31\u597d\uff1ahreflang \u662f\u9801\u9762\u5c64\u7d1a\u7684\u512a\u5316\uff0c\u6240\u4ee5\u76e1\u53ef\u80fd\u6bcf\u4e00\u9801\u90fd\u5ba3\u544a hreflang\u3002<\/li>\n<li>\u6b63\u78ba\u4f7f\u7528\u570b\u5bb6\u8a9e\u7cfb\u5ba3\u544a\uff1a\u78ba\u5be6\u4f9d\u7167\u5c0d\u7167\u8868\u88fd\u8868\uff0c\u4e0d\u8981\u76f8\u4fe1\u76f4\u89ba\u3002<\/li>\n<\/ol>\n<h2>\u53c3\u8003\u8cc7\u6599<\/h2>\n<ul>\n<li>\u4f7f\u7528 hreflang \u63d0\u4f9b\u6b63\u78ba\u8a9e\u8a00\u548c\u5730\u5340\u7684\u7db2\u5740\uff1a<a href=\"https:\/\/support.google.com\/webmasters\/answer\/189077\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/support.google.com\/webmasters\/answer\/189077<\/a><\/li>\n<li>ISO 639-1\uff1a<a href=\"https:\/\/zh.wikipedia.org\/wiki\/ISO_639-1\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/zh.wikipedia.org\/wiki\/ISO_639-1<\/a><\/li>\n<li>ISO 3166-1\uff1a<a href=\"https:\/\/zh.wikipedia.org\/wiki\/ISO_3166-1\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/zh.wikipedia.org\/wiki\/ISO_3166-1<\/a><\/li>\n<li>hreflang tag generator\uff08\u82f1\u6587\uff09\uff1a<a href=\"http:\/\/www.aleydasolis.com\/en\/international-seo-tools\/hreflang-tags-generator\/\" target=\"_blank\" rel=\"noopener noreferrer\">http:\/\/www.aleydasolis.com\/en\/international-seo-tools\/hreflang-tags-generator\/<\/a><\/li>\n<li>\u4f7f\u7528 Sitemap \u6307\u5b9a\u5176\u4ed6\u8a9e\u8a00\u7248\u672c\u7684\u7db2\u9801\uff1a<a href=\"https:\/\/support.google.com\/webmasters\/answer\/2620865\" target=\"_blank\" rel=\"noopener noreferrer\">https:\/\/support.google.com\/webmasters\/answer\/2620865<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>\uff08\u539f\u6587\u540c\u6642\u520a\u8f09\u65bc Web Analytics 101 \u793e\u7fa4\u5b98\u65b9\u7db2\u7ad9\u4e2d\uff09 \u5c0d\u641c\u5c0b\u5f15\u64ce\u4f86\u8aaa\uff0c\u4e0d\u540c\u7db2\u5740\u5c31\u662f\u4e0d\u540c\u7db2\u9801\uff0c\u6240\u4ee5\u8eab\u70ba\u591a\u570b\u591a\u8a9e\u7cfb\u7db2\u7ad9\u7d93\u71df\u8005\u7684\u4f60\uff0c\u4e0d\u77e5\u662f\u5426\u9047\u904e\uff0c\u660e\u660e\u662f\u5728\u82f1\u570b\u641c\u5c0b\uff0cGoogle \u641c\u5c0b\u7d50\u679c\u9801\u4e0a\u537b\u7e3d\u662f\u986f\u793a\u7f8e\u570b\u7db2\u5740\uff1b\u6216\u662f\u5728\u7ad9\u9577\u5de5\u5177\uff08Webmaster Tool \/ Search Console\uff09\u88e1\u9762\uff0c\u6bd4\u5229\u6642\uff0d\u8377\u862d\u8a9e\u7684\u7db2\u9801\uff0c\u7e3d\u662f\u88ab\u8a8d\u5b9a\u662f\u8377\u862d\uff0d\u8377\u862d\u8a9e\u7db2\u9801\u7684\u91cd\u8907\u7db2\u9801\uff1f\u9019\u4e00\u5207\u90fd\u986f\u793a\u4e86\uff0c\u4f60\u6c92\u6709\u8b93\u641c\u5c0b\u5f15\u64ce\u4e86\u89e3\u4f60\u7684\u7db2\u7ad9\u662f\u591a\u570b\u591a\u8a9e\u7cfb\u3002<\/p>\n","protected":false},"author":1,"featured_media":60,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u8de8\u570b\u7db2\u7ad9 SEO \u7b2c\u4e00\u6b65\uff1a hreflang \u591a\u570b\u591a\u8a9e\u7cfb\u5c0d\u61c9 - WangWang Here!<\/title>\n<meta name=\"description\" content=\"hreflang 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